Putting the athlete first, how do you do that? By understanding who the user is, what activities they are performing and in what context this is happening. At the start of each new project, we are committed to the athlete and then create the best possible result.

In order to be able to work well according to our motto ‘for and by athletes’, we involve local athletes in the start-up stage of a project. This ensures a greater support of the overall idea and via this way we try to reduce the distance between sports without an association and the municipality.

According to us, the strength of a good end result lies in cooperation. Cooperation with parties that have expertise in other areas than is known to us. We do this by joining forces and establishing long-term partnerships.

The development is the final stage where the concept becomes real.  During this stage we stay actively involved to ensure a good end result. We do this by checking in regularly at the construction site to make sure everything is according to the norms and to clarify any uncertainties.

Through time we have built a large network of urban athletes and gained experience with organising large-scale events with passionate teachers with the right expertise.